WiseWorks AI
External Privacy Notice
Last Updated: 22 Oct, 2024
1. Who we are and what we do
Who we are
We are Brief AI (a brand of FF Wise Limited) WiseWorks AI (“WiseWorks”, “us”, “we”, “our”). We are a limited company registered in England and Wales under registration number 12319061 and we have our registered office at 81 Rivington Street, London, EC2A 3AY, United Kingdom. We are registered with the UK supervisory authority, Information Commissioner’s Office (“ICO”) in relation to our processing of Personal Data under registration number ZB310470.
What we do
We are a Software as a Service (SaaS) provider of a comprehensive suite of AI tools that will give you full control over your teams’ voice communications, whether remote or in the office. We are committed to protecting the privacy and security of the Personal Data we process about you.
Controller
We are the controller of the Personal Data we process about you as part of your interactions with WiseWorks. This means that we decide what Personal Data to collect and how to process it.
Processor
When you license our SaaS, we are the Data Processor of any personal data created, and the client is the Data Controller.
2. Purpose of this privacy notice
The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it. This privacy notice also explains your rights, so please read it carefully. If you have any questions, you can contact us using the information provided below under the ‘How to contact us’ section.
3. Who this privacy notice applies to
This privacy notice applies to you if:
You visit our website
You purchase product and/ or services from us
You enquire about our products and/or services
You sign up to receive newsletters and/or other promotional communications from us
4. What Personal Data is
‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.
‘Special Category Personal Data’ is more sensitive Personal Data and includes information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purposes of uniquely identifying someone, data concerning physical or mental health or data concerning someone’s sex life or sexual orientation. WiseWorks does not process Special Category Personal Data.
5. Personal Data we collect
The type of Personal Data we collect about you will depend on our relationship with you. For the type of Personal Data we collect see the table below in the section entitled ‘Purposes and lawful bases’.
6. How we collect your Personal Data
We collect most of the Personal Data directly from you in person, by telephone, text or email, via our website and online meetings with you when the WiseWorks AI Platform is activated.
Please note the collection of Personal Data specified above is separate to the collection of Personal Data that occurs during the provision of our services (where we act as a Data Processor).
We may also collect your Personal Data from third parties such as:
reputable companies who provide lead generation contact lists
others to whom you have provided consent
publicly available sources such as social media platforms
7. Purposes and lawful bases
We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:
Where Personal Data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our services without the required information.
We do not retain user data obtained through Google Workspace APIs to develop, improve, or train non-personalised AI and/or ML models.
8. How long we keep your data
We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.
At the end of the retention period, your personal data will be securely deleted or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.
9. Sharing your Personal Data
We may share your Personal Data with our carefully selected third parties, including:
Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link here: https://stripe.com/privacy.
Cloud Computing Services
Payment Processors
CRM Software Providers
10. International Transfers
Your Personal Data may be processed outside of the UK. This is because some of the organisations we use to provide our service to you are based outside the UK.
We have taken appropriate steps to ensure that the Personal Data processed outside the UK has an essentially equivalent level of protection to that guaranteed in the UK. We do this by ensuring that:
Your Personal Data is only processed in a country which the Secretary of State has confirmed has an adequate level of protection (an adequacy regulation), or
We enter into an International Data Transfer Agreement (“IDTA”) with the receiving organisation and adopt supplementary measures, where necessary. (A copy of the IDTA can be found here international-data-transfer-agreement.pdf (ico.org.uk)).
11. Your rights and how to complain
You have certain rights in relation to the processing of your Personal Data, including to:
Right to be informed
You have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it. We use our privacy notice to explain this.
Right of access (commonly known as a “Subject Access Request”)
You have the right to receive a copy of the Personal Data we hold about you.
Right to rectification
You have the right to have any incomplete or inaccurate information we hold about you corrected.
Right to erasure (commonly known as the right to be forgotten)
You have the right to ask us to delete your Personal Data.
Right to object to processing
You have the right to object to us processing your Personal Data. If you object to us using your Personal Data for marketing purposes, we will stop sending you marketing material.
Right to restrict processing
You have the right to restrict our use of your Personal Data.
Right to portability
You have the right to ask us to transfer your Personal Data to another party.
Automated decision-making
You have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making.
Right to withdraw consent
If you have provided your consent for us to process your Personal Data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.
Right to lodge a complaint
You have the right to lodge a complaint with the relevant supervisory authority, if you are concerned about the way in which we are handling your Personal Data. The supervisory authority in the UK is the Information Commissioner’s Office who can be contacted online at:
Contact us | ICO or by telephone on 0303 123 1113
For supervisory authorities in other countries within the EU see the link below:
How to exercise your rights
You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘How to contact us’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.
12. Children’s Privacy
We do not offer our products and services to children and we do not knowingly collect Personal Data of children. without parental consent, unless permitted by law. If you are a child, you must have your parent’s permission to use our services. If you learn that a child has provided us with their Personal Data without parental consent, you may contact us, as described below, and if appropriate, we will securely and permanently delete it, in accordance with applicable law.
13. How to contact us
If you wish to contact us in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:
81 Rivington Street
London EC2A 3AY
United Kingdom
14. Changes to this privacy notice
We may update this notice (and any supplemental privacy notice), from time to time as shown below. We will notify you of the changes where required by applicable law to do so.
Last modified: 22 Oct, 2024
You can find previous versions of this notice here.
